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Stories from inside The Spill, Inc.: new music, artist perspectives, company news, and the ideas shaping independent culture.

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FeaturesDec 1, 2025

2026 Music Marketing Guide: How Artists Win on TikTok, AudioMack, and Touring

A detailed playbook for independent artists: master TikTok algorithms, grow on AudioMack, and sell out shows with Bandsintown and multi-channel fan strategy.

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FeaturesNov 29, 2025

Social Platforms Set to Shift Dramatically in 2026

Own the relationship. Let platforms be feeders, not foundations. Creative wins. Lists compound. Touring fuels both. Keep tests small, iterate weekly, and bank what works.

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1460 Broadway, 17th Floor
New York, NY 10036
+1 213 642 4577

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Independent music, globally minded.

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FeaturesNov 18, 2025

Spotify Ads, Decoded: What Works, What Doesn’t

Spotify ads for music growth: use sparingly. Ad Studio underperforms for most artists. Showcase/Marquee can help with retargeting or reactivations, not cold discovery. If you have limited budget, Meta ads → landing page → Spotify wins on cost, quality, and portable data.

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FeaturesNov 1, 2025

Facebook/Meta Ads After the Audience Targeting Cut

Interest targeting got collapsed into broad genre buckets. Results don’t tank if you run clean signals, tight objectives, and creative that clearly telegraphs the sound. Let Meta’s optimization work. Feed it better data.

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FeaturesOct 25, 2025

How to Build and Monetize Your Email + SMS List as an Artist or Label

Own your audience. Learn proven strategies for growing your fan email list, converting signups into superfans, and selling music and merch directly — using tools like Bandcamp, Tribly, Set.Live, and more.

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FeaturesOct 7, 2025

How to Get Booked, Build a Scene, and Actually Grow: A Field Guide for Small Labels & Independent Artists

Practical, no-fluff guide to getting on bookers’ radars, winning openers, promoting shows that convert, producing records that cut through, and building a real scene.

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FeaturesOct 1, 2025

Spotify Growth and Monetization Guide for Small Labels & Independent Artists

Learn exactly how to trigger Spotify’s algorithm, grow on Discover Weekly and Radio, use Discovery Mode strategically, and turn streaming into real money. Step-by-step guide for small labels and DIY artists.

Streaming in 2025: Who’s Really Paying Artists?
FeaturesApr 22, 2025

Streaming in 2025: Who’s Really Paying Artists?

The streaming economy continues to evolve in 2025, with new data shining a light on how different platforms reward the artists who fuel them.

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