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Stories from inside The Spill, Inc.: new music, artist perspectives, company news, and the ideas shaping independent culture.

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Bisaria & Sotheby's
PlacementsJan 5, 2026

Bisaria & Sotheby's

Bisaria’s track “Bigbear” was recently featured on Sotheby’s official Instagram, appearing in a reel spotlighting the auction house’s new global headquarters at the iconic Breuer building, reaching over 126,000…

The Spill, Inc. 2025 Year in Review: Strategy for the Sound of Tomorrow
NewsDec 29, 2025

The Spill, Inc. 2025 Year in Review: Strategy for the Sound of Tomorrow

2025 was defined by both creative output from our artists and a strategic focus on demystifying the modern music business. Across the board, our content and our artists' achievements reflected a deep commitment to…

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1460 Broadway, 17th Floor
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Independent music, globally minded.

A city street filled with lots of traffic next to tall buildings
FeaturesDec 1, 2025

2026 Music Marketing Guide: How Artists Win on TikTok, AudioMack, and Touring

A detailed playbook for independent artists: master TikTok algorithms, grow on AudioMack, and sell out shows with Bandsintown and multi-channel fan strategy.

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FeaturesNov 29, 2025

Social Platforms Set to Shift Dramatically in 2026

Own the relationship. Let platforms be feeders, not foundations. Creative wins. Lists compound. Touring fuels both. Keep tests small, iterate weekly, and bank what works.

a computer screen with a bunch of music on it
FeaturesNov 18, 2025

Spotify Ads, Decoded: What Works, What Doesn’t

Spotify ads for music growth: use sparingly. Ad Studio underperforms for most artists. Showcase/Marquee can help with retargeting or reactivations, not cold discovery. If you have limited budget, Meta ads → landing page → Spotify wins on cost, quality, and portable data.

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FeaturesNov 1, 2025

Facebook/Meta Ads After the Audience Targeting Cut

Interest targeting got collapsed into broad genre buckets. Results don’t tank if you run clean signals, tight objectives, and creative that clearly telegraphs the sound. Let Meta’s optimization work. Feed it better data.

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FeaturesOct 25, 2025

How to Build and Monetize Your Email + SMS List as an Artist or Label

Own your audience. Learn proven strategies for growing your fan email list, converting signups into superfans, and selling music and merch directly — using tools like Bandcamp, Tribly, Set.Live, and more.

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FeaturesOct 7, 2025

How to Get Booked, Build a Scene, and Actually Grow: A Field Guide for Small Labels & Independent Artists

Practical, no-fluff guide to getting on bookers’ radars, winning openers, promoting shows that convert, producing records that cut through, and building a real scene.

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